Color has a much stronger affect on us than we may consciously realize. Each and every color can evoke some kind of feeling or emotion. A change in the saturation of a color is one way of altering the emotion a color may represent. Even the juxtaposition of multiple colors can vary the mood it creates. Colors have a similar affect on people world wide, but when associations are brought into play, meanings of color begin to vary from person to person. Location of where one lives and experiences one goes through can all change one's perspective on color. As it is now more clearly seen, color can be a powerful tool when it comes to art. Artist have the chance to strategically use color to their advantage to convey the emotion, or message they are trying to unveil.
Theory of Color
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